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    Happy Holidays from Castro Merchants!

    By Masood Samereie–

    Businesses in the Castro/Upper Market neighborhood are ready for another bright, busy, and exciting holiday season—with great shopping, drinking, and dining opportunities.

    To get us all in the holiday spirit, Castro Merchants is putting up lots of holiday decorations. They include a brand new brightly decorated and lit Holiday Tree at Castro and 18th Streets; silver and red bows on the Upper Market Street Median Palm Trees from Valencia to Castro Streets; and a cheery Holiday Banner hanging at Castro and 18th Streets that acknowledges the many generous donors that make our holiday celebrations possible.

    Santa and his Elf (tunefully assisted by members of our fantastic community music groups) will help us light the Holiday Tree on the Monday after Thanksgiving, December 2 at 6 pm. Then, the Tree will glow nightly in front of Bank of America at Castro and 18th Streets until after New Year’s Day.

    Later in December, we’ll also co-host with Sha’ar Zahav (our local Congregation that welcomes all) the fifth annual Castro Hanukkah Menorah Lighting on Wednesday, December 18, starting at 6 pm at Jane Warner Plaza (Castro at 17th and Market Streets). All are welcome, and bring your own Menorah from home to light along with the giant one we’ll have. There’ll also be music, Intentions, dancing, spinning the giant Dreidel, and special treats.

    The Castro offers gift ideas and shopping for everyone, with selections from fashion to funky, with fun and practical in between. See, touch, compare, and discuss with friendly, knowledgeable staff live and in person before you buy those special gifts, not in the dark on a flat Internet screen! And, take it home then, to start wrapping when you’re ready, not after it finally (maybe) arrives on a truck. 

    And, don’t forget to enjoy some warm holiday get-togethers with friends and loved ones at the Castro’s great selection of restaurants and watering holes. They include many traditional favorites, as well as several new bars and restaurants that have opened since last year. No need to fight the traffic and hordes in crowded shopping districts and at borrrring malls—we’ve got it all right here for you in the Castro!

    We hope that you’ll join us this holiday season—come out and play in the Castro!

    Masood Samereie is President of Castro Merchants.

    Published on November 28, 2019