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    GGBA Member Spotlight – Lisa Orrell, CPC – ‘The Chief of Change’

    Lisa Orrell of The Orrell Group and The Launch U Lab is an expert on leadership development and personal branding, and how the two work together to develop a next-level leadership mindset to create positive changes in workplace culture. A global Keynote Speaker, award-winning Author, Thought Leader, and Certified Leadership and Success Coach, Orrell offers fun, motivating educational programs via her businesses, which have received extensive media coverage in major national and local news outlets including, now, the San Francisco Bay Times!

    GGBA: Please tell us more about yourself and The Orrell Group. 

    Lisa Orrell: For the past 15-years, I have been a Keynote Speaker and Author of four books. As such, I’m known as “The Chief of Change” and my main mission is to inspire, motivate, and educate employees to be better leaders to make the workplace a better place. I really love what I do for a living and have been fortunate to get booked by a lot of cool companies, like Pfizer, Pepsi, and Salesforce. And, off-stage, I’m a Certified Leadership & Success Coach who works with Professional Women.

    GGBA: Why did you decide to create your business? 

    Lisa Orrell: I started a marketing agency in Silicon Valley (at the ripe old age of 26) where I remained CEO for 20 years. Then burn-out hit me. I realized my true passion was to be a speaker and write books, so I went for it. And that journey is also what inspired me to recently start a second business, The Launch U Lab. A lot of women feel career burn-out like I experienced and are seeking career options that provide more fulfillment and freedom. So, in addition to being a Keynote Speaker, I now also help women turn their purpose or passion into income, as a side hustle or new career, like I did.

    GGBA: Who are some of your role models, and especially those who helped to influence your business? 

    Lisa Orrell: I have a ton of “well-known” ones, but my biggest is/was my Dad. My parents divorced when I was 12 and I chose to stay with Dad because I was much closer to him. And he always encouraged me to pursue my dreams, whereas my Mom put me down for being a “dreamer.” Entrepreneurship baffled her. In her mind, if you weren’t working for someone else, it wasn’t a “real job.” So, my Dad’s influence definitely gave me the confidence to be an entrepreneur. And it’s his positive influence that also molded me for my most important job: being a good parent to my awesome son.

    GGBA: Why did you decide to join the GGBA, and how long have you been a member? 

    Lisa Orrell: I only recently joined and can’t wait to get really involved! It’s an amazing organization and I look forward to making new, likeminded friends. It’s so important to surround yourself with supportive people, and it’s even more important to support others along their journey. So, I’m really excited to be a new GGBA member.   

    GGBA: What advice would you give to someone who is thinking of starting their own business? 

    Lisa Orrell: One of my fave quotes, courtesy of Nike, is “Just Do It.” But make sure you have great mentors, a good business coach, and solid support professionals (i.e., bookkeeper, CPA & attorney). And having a supportive significant other makes a big difference. Luckily, my partner Kelly is cool with the rollercoaster ride of being with an entrepreneur. Plus, make sure you have the stomach to pivot fast! Like many other business owners affected by Covid, I got nailed. I had every speaking gig for 2020 cancelled within 48 hours in March of 2020. So, I had to adjust my offerings quickly. As a business owner, you have to be agile and adaptive.

    Lastly, if there’s one thing I would have changed along my self-employed journey, it would’ve been to join an org like GGBA early on. That would have been extremely helpful over the years, so I’m grateful to be a member now! 

    The Orrell Group: http://www.theorrellgroup.com/
    The Launch U Lab: https://launchulab.com/


    GGBA Calendar

    Tuesday, November 9
    November Make Contact – Member to Member Networking
    5:30 pm–6:30 pm
    Meet new and established members for several rounds of breakout rooms sure to help foster connections in the GGBA family. 
    Via Zoom (link to be sent 1 hour before event start)
    https://tinyurl.com/7teyy5nu

    Thursday, November 11–Sunday, 14
    San Francisco Transgender Film Festival 2021
    https://sftff.org/

    Thursday, November 11
    GGBA Power Pitch – Fall 2021
    This first Virtual Power Pitch of 2021 will be a pre-kick off to our in-person Power Pitch during the Power Lunch 2022. Four member LGBT Certified Business Enterprises (LGBTBE) will be pitching to our partners, our membership, and hopefully you!
    https://tinyurl.com/439eph52

    Thursday, November 11
    11th Annual California Cable Supplier Diversity Symposium
    9 am–12 pm
    The Symposium will engage, educate & strategically connect diverse suppliers with important Cable Industry trends and opportunities. Meet Supplier Diversity representatives, Buyers, and Prime Suppliers in this virtual 1-day event.
    https://tinyurl.com/2wp93tm6

    Friday, November 12
    The Academy’s Legends Awards 2021
    6 pm–10 pm (Reception from 6 pm–7 pm at The Academy, Ceremony from 7:30 pm–8:30 pm at the Swedish American Hall)
    Honoring Dr Tim Seelig, Artistic Director & Conductor, San Francisco Gay Men’s Chorus and the National LGBTQ Center for the Arts, as well as community award recipients. Hosted by Sister Roma, Donna Sachet, and Liam Mayclem.
    https://tinyurl.com/27hsx24r

    Wednesday, November 17–Friday, November 19
    NGLCC Back to Business (B2B) Summit
    A Solidarity Rally, Awards Gala, breakout sessions, one-on-one Matchmaker meetings, and more will be held.
    https://tinyurl.com/v4uph4s7

    Wednesday, January 19, 2022
    GGBA New Member Orientation
    12:30 pm–1 pm
    Via Zoom
    Whether you’re a brand-new member or a seasoned networker, you may attend this event!
    This session will help you:

    • Learn more about the history of the GGBA;
    • Introduce you to new members in your cohort;
    • Learn simple ways to get involved to grow your business and relationships.

    https://tinyurl.com/2evzx8kk

    Published on November 4, 2021