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    Happy Holidays from Castro Merchants!

    By Daniel Bergerac

    Businesses in the Castro and Upper Market neighborhoods are ready for another bright, busy and exciting holiday season with great shopping, drinking and dining opportunities.

    To get us all in the holiday spirit, we’ve got lots of holiday decorations, including the 28’ brightly decorated and lit Holiday Tree at Castro and 18th Streets; red and silver ribbons on Upper Market Street Median Palm Trees between Octavia Blvd. and Castro Street; and—again this year—warm white lights glowing every evening on sidewalk trees along Upper Market from Dolores to Castro Streets.

    Santa and his Elf already helped us light the Holiday Tree that’s now glowing nightly in front of Bank of America at Castro and 18th Streets. The big Donor Banner, listing those of our 300+ Members who supported the Holiday decorations, is also going up on the side of Bank of America at 18th and Castro.

    Later this month, we’ll co-host with Congregation Sha’ar Zahav a Menorah lighting during Hanukkah on Wednesday, December 28, starting at 6:00 pm in Jane Warner Plaza, at Castro-Market and 17th Streets.

    The Castro offers gift ideas and shopping for everyone, with selections from high fashion to funky, with fun and practical in between. And don’t forget to have some warm holiday get-togethers with friends and loved ones at our great selection of restaurants and watering holes.

    There is no need to travel to crowded shopping districts and malls—we’ve got it all right here for you. We hope that you’ll join us this holiday season.

    Come out and play in The Castro!

    Daniel Bergerac is the President of Castro Merchants.