Recent Comments


    Lloyd Haddad and Keith Wicker of Walter Adams Framing

    1978 was an important year for San Francisco. It was the year that Gilbert Baker led creation of the first rainbow flag. The Women’s Building opened. The San Francisco Gay Men’s Chorus began. The San Francisco Bay Times published its first issues. And it was also the year that the venerable Walter Adams Framing opened.

    Now with three locations, Walter Adams Framing is “your San Francisco picture framing shop,” as the well-earned statement in its promotions goes. Here we connect with owners Lloyd Haddad and Keith Wicker.

    Lloyd Haddad and Keith Wicker

    GGBA: Please tell us more about Walter Adams Framing. At the GGBA as well as the San Francisco Bay Times, we rely on shops like yours for many projects and realize how important such work can be.

    Lloyd Haddad and Keith Wicker: Walter Adams Framing is a custom picture framing company here in San Francisco since 1978. We specialize in conservation and archival picture framing and specialized photo frames. There are three design locations in San Francisco: Presidio Heights, Fillmore, and West Portal.

    Our mission is to educate the public about quality conservation framing for artwork, documents, memorabilia, objects, etc. and to provide those products with unmatched service, expertise, and craftsmanship. We work directly with not only individual and corporate clients, but also designers and decorators. We strive to be the premier destination for those who seek quality, creativity, and care in every frame.

    Another one of our goals is to create a safe, fun, challenging, and gratifying workspace for our employees. Our workforce is diverse and welcomes and celebrates everyone. We value honest communication, honestly, and the pursuit of furthering careers.

    Lloyd Haddad and Keith Wicker at San Francisco City Hall for GGBA’s 50th Anniversary Celebration

    GGBA: Why did you decide to invest in Walter Adams Framing?

    Lloyd Haddad and Keith Wicker: After starting Capricorn Framing in 2006, we purchased Walter Adams Framing in 2023 as an expansion to our already successful custom framing business. We knew that Walter Adams Framing is a sound business and has a positive reputation in San Francisco that fits our business model. We have since upgraded our offerings and products to better fit our clients’ needs.

    GGBA: Why did you decide to join the GGBA, and how long have you been a member?

    Lloyd Haddad and Keith Wicker: We joined at the beginning of June 2024. We were referred to the organization by Charles Symes of Alegre Health Care. After researching, we knew it was an organization for us and our businesses.

    GGBA: Although you have only been GGBA members for a short time, has the membership helped your business so far?

    Lloyd Haddad and Keith Wicker: It is too early to know!

    GGBA: Have you been to any of the GGBA monthly Make Contact or other networking events?

    Lloyd Haddad and Keith Wicker: We have not yet been to any networking events other than the GGBA Power Connect event.

    GGBA: What advice would you give to someone who is thinking of starting their own business?

    Lloyd Haddad and Keith Wicker: Have a good business model, a business plan, and budget for a large volume of consistent marketing and networking. Seek help when in doubt.

    GGBA: Is there anything else that you would like to share?  

    Lloyd Haddad and Keith Wicker: We look forward to being part of the GGBA, to learning from other businesses, and sharing our knowledge so we can all grow stronger together.

    GGBA Member Spotlight
    Published on June 27, 2024